Your Dealers Still Orderby Email and Phone.
Give your dealers a modern ordering experience. They browse your catalog, see their pricing, and place orders — without a phone call. Your team stops chasing status updates and starts growing.
Trusted by 50+ distributors • Processing $2M+ in monthly orders
The Problems You Have Lived With Long Enough
These are not edge cases. Every distributor we talk to has at least three of these four problems running right now.
Quoting Takes Days When It Should Take Minutes
A dealer asks for pricing on 60 SKUs. Your rep opens a spreadsheet, cross-references a price list that may or may not be current, builds a PDF, and emails it back. Two days later. By then, the dealer already called your competitor.
Dealer Orders Come in From Everywhere
Some dealers email. Some call. A few still fax. Orders get entered manually, details get missed, and your team spends the first hour of every day sorting through yesterday's mess instead of shipping product.
Nobody Knows What Is Actually in Stock
Sales promises delivery on a product that warehouse sold out yesterday. Purchasing reorders something you already have 200 units of. Everyone is working off different numbers because there is no single place to look.
Your Best People Spend Their Time on Data Entry
You hired experienced sales reps to grow accounts and close deals. Instead, they copy order details between systems, answer "where is my shipment" calls, and manually update tracking spreadsheets. That is not a staffing problem. That is a systems problem.
This Is What Your Team Actually Gets
Not wireframes. Not pitch decks. These are the systems we build - dealer portals, quoting tools, inventory dashboards, and operations views your team uses every day.
Your company website becomes the front door to everything. Dealers find your catalog, new partners evaluate your brand, and everyone sees a business that runs like a modern operation.
Browse by Category
View All ProductsBest Sellers
Updated weeklyEvery dashboard is custom-built for the client. What you see here reflects the type of systems we deliver, tailored to your product catalog, pricing structure, and workflow.
One Platform, Four Core Modules
Everything your distribution business needs to run modern operations. Give your dealers a better experience and your team better tools.
Dealer Portal
Your dealers log in, see your live catalog with their pricing, and place orders directly. No phone calls. No back-and-forth emails. Orders flow straight into your system, clean and complete, ready to pick and ship.
- Self-service ordering
- Dealer-specific pricing
- Order history & tracking
- Mobile-friendly
Quoting System
Your reps select products, the system pulls current pricing and applies dealer-specific discounts automatically. A branded quote goes out in minutes. Your dealers get faster answers, and your reps handle three times the volume without working late.
- Auto-apply dealer discounts
- PDF quotes with your branding
- Quote-to-order conversion
- Expiration tracking
Inventory Dashboard
One screen that shows what is in stock, what is committed, what is incoming, and what is running low. Sales, warehouse, and purchasing all look at the same numbers. No more guessing. No more "let me check and call you back."
- Live stock levels
- Low stock alerts
- Incoming inventory tracking
- Commitment visibility
Operations Dashboard
Track rep performance, quote pipeline, dealer activity, and revenue from one screen. See what is working and what needs attention. Make decisions with real data instead of gut feel.
- Sales rep metrics
- Quote pipeline tracking
- Dealer activity feed
- Revenue analytics
All modules included in Growth and Pro plans. See pricing →
From Signup to Live in 72 Hours
No discovery calls. No custom development. No six-month projects. Upload your data, set your pricing, invite your dealers. Done.
Connect Your Data
Upload your product catalog and dealer list. We handle CSV, Excel, or direct ERP integration. Your products and pricing are live in minutes.
Set Your Pricing
Define dealer tiers and discount levels. The system applies them automatically. Each dealer sees their personalized pricing when they log in.
Invite Your Dealers
Send login links to your dealers. They browse your catalog, see their pricing, and place orders. No training needed. No phone calls required.
No credit card required • Free for up to 5 dealers
Simple, Transparent Pricing
Start free. Scale as you grow. No hidden fees, no long-term contracts. Cancel anytime.
Starter
Perfect for small distributors getting started with modern ordering. No credit card required.
- Up to 5 dealers
- Basic dealer portal
- 100 SKUs
- Email support
- Order history & tracking
Growth
For growing distributors who need quoting, inventory visibility, and more dealer capacity.
- Up to 25 dealers
- Full dealer portal
- Quoting system
- Inventory dashboard
- Priority email support
- Custom branding
Pro
For established distributors who need operations visibility, API access, and higher limits.
- Up to 100 dealers
- Everything in Growth
- Operations dashboard
- API access
- Phone support
- Custom integrations
Enterprise
For large distributors with complex needs. Dedicated support, unlimited scale, and SLA guarantees.
- Unlimited dealers
- Everything in Pro
- Dedicated success team
- Custom integrations
- SLA guarantee
- On-premise deployment option
Frequently Asked Questions
Can I switch plans later?
Yes, you can upgrade or downgrade at any time. Changes take effect on your next billing cycle.
What counts as a dealer?
A dealer is any unique login account that can access your portal. You can have unlimited admin users on any plan.
Is there a free trial?
Yes! Growth and Pro plans include a 14-day free trial. No credit card required to start.
What payment methods do you accept?
We accept all major credit cards, ACH transfers, and can arrange invoicing for Enterprise customers.
Distributors Like Yours, Before and After
Real results from distributors who made the switch. The details change. The outcomes speak for themselves.
Cabinet & Millwork Distributor
Southeast US, 85 dealersDealers emailed PDF order forms. Reps manually re-typed orders into the ERP. Quoting a custom kitchen took 2-3 days because someone had to pull pricing from three different spreadsheets and check stock on 14 door styles.
Dealers log in, configure their order from the live catalog, and get an instant quote with volume pricing applied automatically. Orders drop straight into fulfillment. Quote turnaround went from days to minutes.
Building Materials Supplier
Midwest, 200+ contractor accountsSales reps quoted from memory and last month's price list. Warehouse found out about large orders when the truck was supposed to leave. Three people spent every Friday reconciling orders against inventory counts done on clipboards.
Sales, warehouse, and purchasing share one dashboard. Reps see live stock levels before they quote. Contractors see order status online instead of calling in. Friday reconciliation went from half a day to twenty minutes.
Industrial Fastener & Hardware Importer
National, 320 reseller accountsContainer shipments arrived and nobody knew which orders to allocate stock to first. Resellers called daily asking about ETAs. The sales team spent more time on order status updates than on selling.
Incoming container inventory is pre-allocated to open orders automatically. Resellers check delivery status themselves through the portal. Sales team recovered 15+ hours per week they now spend on account growth.
These are representative scenarios based on the work we do. Specific numbers reflect typical outcomes, not guaranteed results.
Built for Distributors, Not Developers
We spent five years building operational systems before realizing distributors needed a product, not a project. That insight became NordLab.
Purpose-Built for Distribution
We only serve product distributors. Every feature exists because a distributor like you asked for it. No bloat. No unused features from other industries.
3 Days to Live, Not 6 Months
No discovery calls. No custom development. Upload your catalog, set pricing, invite dealers. Done. Your team starts using it immediately.
Improves Automatically
New features ship weekly. Every distributor benefits. Your platform gets better without you paying more or managing updates.
You Own Your Data
Export everything anytime. Your catalog, orders, and dealers belong to you. Not locked in our system. No vendor lock-in.
Your Competitors Are Not
Waiting for You to Catch Up
Every week you run on spreadsheets and email orders is a week your dealers get used to someone else being easier to work with. Start your free trial today.